The firm, which has built its business on breeding games, now plans to define a new broader category named MASS (Mobile Action Social Strategy), which offers gamers deeper immersion, social interaction and longer-term gameplay. The company plans to launch three more MASS games during the second half of 2014 and four more during 2015.
“We believe that the MASS category is currently under served,” said co-founder and co-CEO Horacio Martos. “Our next series of titles will address a consumer segment hungry for more strategic mobile gameplay that is built on competitiveness and can be played for months or even years.”
“The founding team has a superb blend of creativity, leadership, operational focus, and financial acumen which have been key factors in positioning Social Point as the third largest game developer on Facebook,” said Laurence Garrett, Partner with Highland Capital Partners Europe. “Mobile social gaming is a sector we know well and we look forward to helping the company build on their user-base and continue to develop immersive games that meet the desires of a growing global market.”