Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant
Posted 26 February 2021
NEW YORK, February 5, 2015 — When it comes to Tweeting about whether a day was awesome or it sucked, people in Denver and Los Angeles tweet the happiest. Brandwatch, one of the world’s leading social intelligence companies, has just released the “Twitter Happiness Report: A Study on Positive and Negative Emotions Expressed on Twitter.” Using social data and analytics, the Twitter Happiness Report uncovers key insights about how Twitter users express emotions online, breaking the results down by gender, life category, and conversation over time. The report also reveals some of the nuances in people’s behavior when using Twitter to express their feelings.