Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant
Posted 26 February 2021

Have a guess. How many brands do you think would respond to a direct, tagged question on Twitter? How long do you think they would take to do so?
In early 2015 we embarked on a piece of research to understand more about how mature social media operations are in retail brands in the US and the UK, and got answers to these questions, among others.
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