Research: Brands Still Don’t Listen to Customers on Twitter

Posted: 20 January, 2015

Have a guess. How many brands do you think would respond to a direct, tagged question on Twitter? How long do you think they would take to do so?

In early 2015 we embarked on a piece of research to understand more about how mature social media operations are in retail brands in the US and the UK, and got answers to these questions, among others.


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