Brandwatch
26-Feb-2021
Research: Brands Still Don’t Listen to Customers on Twitter
20-Jan-2015
Have a guess. How many brands do you think would respond to a direct, tagged question on Twitter? How long do you think they would take to do so?
In early 2015 we embarked on a piece of research to understand more about how mature social media operations are in retail brands in the US and the UK, and got answers to these questions, among others.
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